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Transmedia Marketing 

“There is more than a little bit of secret sauce contained in this book.” 

-- Jeff Gomez, CEO, Starlight Runner Entertainment; transmedia producer, Avatar, Pirates of the Caribbean, Transformers, The Amazing Spider-Man, Teenage Mutant Ninja Turtles, Halo, Hot Wheels

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. 

Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with:

  • Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange 

  • Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds 

  • Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues 

  • Extensive web content at featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews 


With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.


Transmedia Marketing: From Film and TV to Games and Digital Media is published by Focal Press, the largest publisher on the theory and practice of media and the arts and an imprint of Routledge/Taylor & Francis Group. American Film Market® – the largest motion picture market in the world – presents Transmedia Marketing as the top film and entertainment marketing book in its “American Film Market Presents” book series. 

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“This is a must-read for any working producer (or even general media artist) out there.” 

            – Christopher Llewelln Reed, filmmaker and Chair of Film/Video Department, Stevenson University

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“Creatives, business execs, and marketers alike will devour this book’s clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it.”

-- Linda Reisman, producer, Leave No Trace, The Danish Girl, Affliction

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"[Zeiser] really knows her stuff, plainly explaining the why of marketing, as much as the who, what, where, when and how. The author offers practical instruction, quotes from experts, personal anecdotes, high-profile case studies and a veritable Rosetta Stone of industry terms. She includes chapters on theoretical subjects such as the psychology of audiences and identifying brand archetypes, as well as credible sections on fundamentals like market research, timetables, messages, audience engagement and spokespeople. Zeiser also covers emerging topics like interactive content, social responsibility messaging and gamification. ... This American Film Market-endorsed book is a dense, comprehensive roadmap to launching a cross-platform film or TV promotional campaign."

  – Christina Clarke, POV Magazine

An Educational Resource

Transmedia Marketing is used widely in film, transmedia, journalism, media, storytelling, and marketing courses in colleges and universities – from Columbia School of Journalism and Northeastern University’s Storylab to Stevenson University and Indiana Wesleyan University. 

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