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Media Strategy

Azure Media provides strategic counsel to mission-driven media companies – from film production companies and film festivals to distribution companies and media educators. These services are valuable to organizations or media properties at their inception or later stages when the marketplace and audience preferences have shifted. Azure Media:


  • Conducts organization- or division-wide strategic planning including audience research, stakeholder interviews, leadership management, public perception, crisis communications, and organizational positioning

  • Launches media and production companies, media projects, and key public initiatives to advance the organization

  • Provides integrated marketing communications planning including branding, positioning, marketing, public relations, advertising, social media, web and viral marketing, and events


Azure Media has guided media company mergers, reorganized media organizations, and created, branded, and marketed production companies, media divisions, media brands, and IPs.

Anne Zeiser's media strategy and marketing initiatives have received national honors from the Emmys, Promax, PRSA’s Silver Anvil, PR Week’s Arts, Entertainment & Media Campaign of the Year awards, and more.

Featured Projects

These case studies of media strategy demonstrate how Azure Media’s creative and strategic vision provides organizations with a clear and differentiated identity that position them for success in the future. 

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